Lip Couture's rich waterproof shades will leave a velvety, matte finish that never transfers. Experiment with our boldest high pigmented shades -- from neutral to solid black. With its innovative formula that glides on as liquid and dries matte, you are sure to turn heads! Use the Lip Couture Remover to effortlessly remove the lipstick and leave your lips super moisturized and cushiony soft.